In this age, when Videos are popular, publishers and advertisers are trying to find ways to monetize videos traffic. The task is not simple, since mobile platforms are compatible with just a few technologies and demand video formats. An ad management platform vendor must make certain that its products operate on any sort of mobile phones and can support a number of formats.
Studies suggest that mobile adult traffic will double annually for the next five decades, driven mostly by video traffic; advertisers, however, have been not able to monetize mobile videos visitors because Adobe Flash, that’s the standard format for many online videos, and almost all functional elements related to video are not supported on Apple’s mobile devices, such as the iPhone and the iPad. While publishers strive to turn their traffic the inability of advertisers to start their ads on various devices on a scale that is huge is currently hampering their efforts. Advertising agencies are attempting to find ways to provide and expand the functionality of their video products and a solution is being demanded by publishers out of their platform sellers. The platform’s coming seems to have solved the problem. Another solution lies to formats which are compatible with different devices that are mobile.
HTML5 is the latest Technology which enables videos to run on almost any mobile phone such as Adobe Flash. It enabled content owners to market their content in Apple’s products, mobile devices and Android devices and has opened up a whole new universe of opportunities. HTML5 supports a set of metrics and allows publishers to monitor the devices where their ads are currently functioning. The platform enables publishers to handle any number of syndication partners, besides encouraging a number of environments. IVdopia is a Developer of advertising formats which enable advertisers to advertise on various phone devices including Android and iPhone.
People are becoming Dependent on this and their mobile devices means that companies are feeling a need to understand where people are currently moving on those devices. Therefore, they turn to Google to find this info out. Since the company has expanded into a selection of industries, Google is, today more than a search engine. Since Google has a vested interest in mobile technology the Android platform the provider keeps track of cellular traffic for research and advertising purposes. Previously, mobile devices were not as abundant as they are now, and there are still several websites which reflect that fact. These websites are difficult to view providing a bad experience to people when they surf the Web from tablet computer or their smartphone. Mobile websites are excellent for these people, since they are designed to make a user’s experience pleasurable and more convenient.